• Small batch denim accessories handcrafted in Austin, TX.

About

Founded in the Autumn of 2020, Ian Cunningham established Heroes as an homage to the greats in his life that have influenced and ignited his passion to kick something off that he loved. Bound by his passion for playing guitar, he discovered the perfect path to utilizing his 20+ years of denim research and development in a way that would serve his creative desires. Every guitar strap is handcrafted with the meticulous detail of a designer's eye and the heart and soul of a musician. Rock on, friends.

Read More about The Start Of Heroes
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Apron
$58
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Card Wallet
$38
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Dog Coat
$58
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Hand-Me-Down Tote
$198
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Dopp Kit
$48
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Utility Tote
$198
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Dog Collar
From $28
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Dad Cap
$38
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Trucker Hat
$38

The Original - Raw Indigo Guitar Strap

The Original Raw Indigo Guitar Strap is cut from a 15oz mid-indigo Japanese selvedge denim. It’s paired with a 12oz brown duck canvas backside for durability and a heavy-duty tumbled matte pewter buckle slider for easy size adjustment.

Shop collection

Heroes Guitar Straps Available Now In-Store at Austin Guitar House in Austin, TX

Authentic Raw Copper Rivets

Heavy-Duty Tumbled Matte Pewter Buckle Slider

Keyhole buttonholes for strap button or strap lock attachment

Gift card

Give the gift of hand crafted denim guitar straps to the ones you love.

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