Heroes | Austin, TX

Small batch denim guitar straps & accessories handcrafted in Austin, TX.
Premium Japanese denim used on select products.
We locally source recycled fabrics for select products to help reduce post-consumer waste, while keeping a small carbon footprint.
We use factory seconds for the canvas backside of each strap to help reduce post-industrial waste.
Designed using time-honored denim construction methods.

Slide 1
Slide 2
Slide 3
Slide 4
Slide 5

About

Founded in the Autumn of 2020, Ian Cunningham established Heroes as an homage to the greats in his life that have influenced and ignited his passion to kick something off that he loved. Bound by his passion for playing guitar, he discovered the perfect path to utilizing his 20+ years of denim research and development in a way that would serve his creative desires. Every guitar strap is handcrafted with the meticulous detail of a designer's eye and the heart and soul of a musician. Rock on, friends.

The Original - Raw Indigo Guitar Strap

The Original Raw Indigo Guitar Strap is cut from a 15oz mid-indigo Japanese selvedge denim. It’s paired with a 12oz brown duck canvas backside for durability and a heavy-duty tumbled matte pewter buckle slider for easy size adjustment.

Shop collection