• Small batch denim accessories handcrafted in Austin, TX.

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Founded in the Autumn of 2020, Ian Cunningham established Heroes as an homage to the greats in his life that have influenced and ignited his passion to kick something off that he loved. Bound by his passion for playing guitar, he discovered the perfect path to utilizing his 20+ years of denim research and development in a way that would serve his creative desires. Every guitar strap is handcrafted with the meticulous detail of a designer's eye and the heart and soul of a musician. Rock on, friends.

Read More about The Start Of Heroes

The Original - Raw Indigo Guitar Strap

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Gift card

Give the gift of hand crafted denim guitar straps to the ones you love.